Wednesday, September 14, 2011

Questions about Heineken Commercial

1. Why does it only target men?
2. Why are the guests as excited as the owners?
3. What does it mean if this is a housewarming party and the space is new?
4. Why does it portray women screaming over clothing?
5. Why are men the only ones who like beer? - Why aren't the women screaming for Heineken?
6. Why are the people, especially the women, portrayed so materialistically?
7. Is it intended to be literal?
8. Why can't men be excited over clothes?
9. Why do we look at the genders as separate?
10. Who is the target audience of the commercial?
11. What station is playing the commercial and what is their audience?
12. What does the Heineken commercial say about men and women?

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