Imagine the most unlikely pairing you could think of. Perhaps unicorns and thunderstorms or sunshine and death came into your mind. But not mine. I of course, thought of Hansel and Gretel and a big American city. Apparently, AT&T had the same thought. In a recent commercial, they threw the old-worldly pair into a huge metropolitan community. As one could probably guess, they stroll through the streets dropping breadcrumbs so as to find their way back. The problem is that all the crumbs seem to disappear as birds and sewage drains eat them. It is only when they run out of bread that they realize the gravity of their situation. Do not fret, for Gretel is in the possession of an AT&T smart phone with a navigation system to lead them back to the cottage.
Many things in this commercial are a bit unsettling. For starters, these two small children have a cell phone. Not only that, but they are alone in a city that seems strange and new to them. What parent allows their young children to roam around urban America without guidance? Perhaps, though, that is the purpose of the advertisement. Thanks to modern navigational technology, mothers everywhere can feel safe allowing their kids to wander around and find their way back, even if they do lose all of their breadcrumbs.
No comments:
Post a Comment